Courses are led by Matt Einstein, an award-winning creative producer and literary manager with well over a decade of experience. As an industry insider, Matt has identified key issues among emerging writers:
Navigating an entertainment business filled with land mines and false expectations.
The inability to convey ideas dynamically and articulately.
This course is designed to remedy these issues and prepare students for real world scenarios and success.
As former head of development at Atmosphere Entertainment under industry veteran Mark Canton, Einstein drove key projects like 300: RISE OF AN EMPIRE and MISTER CHURCH starring Eddie Murphy. He also led the first two seasons of the hit Starz series POWER alongside Curtis "50 Cent" Jackson. Since founding Tradition Pictures in 2015, Einstein has delivered a number of impactful films. HEVAL was released in 2021, The award-winning feature film THE MENTAL STATE was released in Fall 2023, and documentaries A CLASS OF HER OWN, and ELVIS, ROCKY, AND ME: THE CAROL CONNORS STORY and COJOT and scripted feature, Jerusalem 67’ are all set to be released in 2024. Films in active production include documentaries NO LAUGHING MATTER, featuring Kenan Thompson and Danny Trejo, and HOLD ONTO YOUR MUSIC. Einstein has multiple upcoming projects, including VALHALLA directed by MJ Bassett (RED SONJA) and THE BEAST OF LAKE LAMBTON directed by Andy Fickman (PAUL BLART MALL COP). Tradition also has two projects in development with Mark Wahlberg's Unrealistic Ideas and 50 Cent's G-Unit, respectively.